How you display liquor has the ability to change your bar’s look entirely. It is necessary to put some thought into that before you go about with your bar decor. It needs to be visually appealing, allow your potential customers to see what brands you have available, and give your bartender easy access to the liquor they need at any given moment in a stylish way. While taking care of the designing, you shouldn’t forget about the basic functionality of your bar. There are two ways to handle this issue which are discussed below.
Strictly Visual Liquor Display: This practice of literally exhibiting the high-end alcohol on the top shelf of the liquor display is an age old way of displaying your liquor. This technique is still quite common, and can be very effective for bars that choose a strictly classic approach to their liquor display. Many bars these days install custom liquor bottle shelves, allowing for complete control over what they look like, and display liquor bottles. It is also important to always have the liquors on display in stock; as nothing annoys customers more than not being able to get what they ordered. If you consistently are out of the brands you have on display, you will lose customers as it’s not a good marketing trend.
Functional Bar Display: If it is impractical to set up custom-made shelves to show off your liquor selection, go with a more functional liquor shelves display. You can display the bottles in a way that the most popular should be set in a way which is earlier and well within the bartenders reach and the customer can easily choose the brand he/she wants to savor. You should employ the “top shelf” method and put the most expensive liquor in the back of the display in full view of the customers. These are the brands that are ordered more infrequently, so your bartender will not have to reach for them as often hence your bar will remain organized. Smooth access by the bartender and good service plays an important role in the functioning of the bar.